BEYOND THE TIMELINE

 

B/R’s JERSEY REMIX: 2018 WOMEN’S WORLD CUP CAMPAIGN

[DIRECTOR, PRODUCER] BR’s E-Commerce team took a different spin on the Women’s World Cup by bringing in some of the most groundbreaking women in music and media to redesign their very own World Cup Jersey reflecting the equally groundbreaking players of the U.S. Women’s National Team. From content strategy across B/R accounts to working directly with the artist, we were able to make this rare opportunity come alive in Sports Culture. Teen Vogue even picked up on the initiative.

DAY1_INTRO.jpg

Clios x B/R: The New Sports Marketing Playbook

[POST-PRODUCER] Bleacher Report teamed up with Clio Sports to host The New Sports Marketing Playbook. A two-day virtual event spotlighting some of the best in the business on a series of panels around everything from innovation in media to race & accountability throughout the industry. As Post-Producer for this event, I worked to coordinate and manage over 40 video and graphic assets to make the 2-day show come to life.

DWYANE WADE’S FAREWELL TOUR

(DIRECTOR, LEAD PRODUCER) B/R's E-Comm Team linked w/ Dwyane Wade to honor his final season ("Farewell Tour") through a merch collab. We took this concept and elevated it with a two-day event, merchandise activation, and surprise at his local Miami community center the day before his final home game. On top of producing content for Bleacher Report, we helped curate content for Dwyane Wade’s handle directly.

(ONLINE) https://www.bleacherreportshop.com/pages/wadeworldtour

(PRESS) https://wwd.com/fashion-news/fashion-scoops/dwyane-wade-bleacher-report-partner-on-special-collection-1202995296/

WNBA DRAFT 2020 - B/R x HIGHLIGHTHER

How do we amplify not only the incredible stories of the WNBA but one of the most powerful female-focused sports brands, in HighlightHER? You collaborate with creators across B/R to make a multitude of content: bringing in the voices of athletes, capitalizing with live draft jersey swap graphics, and enaging an audience with the first live sports event of the Coronavirus pandemic. A big shoutout to Arielle Chambers, the founder of HighlightHER, who has helped shift the media landscape by being a champion of women in sports in everything she creates.

TRAVIS SCOTT’S NBA JERSEY REMIX

(ASSOCIATE PRODUCER) We linked Travis Scott with Mitchell & Ness to create an iconic collaboration representing Travis’ Houston roots with his very own Astro-jersey.

 
 
 

TYRESE HALIBURTON FOR HUGO BOSS

[CREATIVE DIRECTOR,
DIRECTOR, PRODUCER]